Agenda Item No


The Vale of Glamorgan Council


Cabinet Meeting: 5th October, 2011


Report of the Cabinet Member for Economic Development and Regeneration


Pub is the Hub Cooperation Project - Creative Rural Communities


Purpose of the Report

1.             To seek Cabinet approval for the Director of Legal, Public Protection & Housing Services to sign a Service Level Agreement with Cadwyn Clwyd to progress the delivery of the Pub is the Hub cooperation project in the Rural Vale. The project will run until December 2013.


1.             That the Council enters into an agreement with Cadwyn Clwyd (who will act as project sponsor) to receive support under the Pub is the Hub Wales cooperation project funded through the Rural Development Plan for Wales (2007-2013).

Reason for the Recommendation

1.             In order to allow Cadwyn Clwyd to accept the terms of the funding offer letter and for the project to commence.


2.             Approval was granted by Cabinet on 21st February 2011 to accept funding under Business Plan 2 of the Rural Development Plan for Wales (2007-2013).


(1) T H AT subject to the Leader and Director of Finance, ICT and Property agreeing the content of the formal funding letters for each project when available, the grants offered under Axes 3 and 4 of the Rural Development Plan for Wales be accepted and the schemes progressed.

 (2)       T H A T subject to the Leader and Director of Finance, ICT and Property agreeing the content of the funding agreement when available, the Director of Legal, Public Protection and Housing Services be authorised to sign a revised overall funding agreement for Axes 3 and 4 with the Welsh Assembly Government.

 (3)       T H A T match funding to the value of £740,420 be underwritten.

 (4)       T H AT an agreement be entered into with Bridgend Council (who will act as project sponsor) to jointly deliver a community grown food project.

 (5)       T H AT the part time (25hr) temporary post of Community Grown Food Officer be created (Scale 6 subject to job evaluation).

 (6)       T H AT subject to the Council being awarded the contract as delivery body as part of the procurement exercise currently underway, in addition to extending current RDP project staff contracts until 31st December, 2013 that the recruitment of the following new temporary project related posts take place: Grants Officer (part time SO1- subject to job evaluation), Footpath and Cycleways Development Officer (full time SO1 - subject to job evaluation), 1 additional Senior Rural Regeneration Officer (part time SO2).

 (7)       T H A T in addition to extending current RDP Partnership and LAG staff contracts until 31st December, 2013 the following new temporary posts are created until December 2013:  Finance Assistant (full time Scale 2/3- subject to job evaluation) and Programme Development Officer (full time PO2 - Subject to job evaluation).

Relevant Issues and Options

3.             Creative Rural Communities is currently delivering the second phase of Axes 3 & 4 projects funded under the Rural Development Plan for Wales 2007-2013.

4.             As part of the Pride in our Services project currently underway, a grant scheme has been approved to provide capital and revenue grant aid to support the conversion/diversification of existing service facilities to offer shared uses for the community based on the “Pub is the Hub” model but determined by the local community.

5.             To support this, a cooperation project has been developed between 8 Local Authority areas led by Cadwyn Clwyd, the Rural Development Agency for Denbighshire & Flintshire. Other partners in the project include Gwynedd Council, Anglesey (Menter Mon), Conwy Council, Bridgend Council and Ceredigion Council. It should be noted that Cadwyn Clwyd and Menter Mon are enterprise agencies tasked with delivering elements of the Rural Development Plan in Denbighshire, Flintshire and Anglesey.

6.             The aim of the project is to support the creation or retention of community services and facilities, promote tourism and to link in with existing local food initiatives, whilst at the same time improving the viability of rural pubs. 

7.             This will be achieved through the following objectives:

·               To provide advice and guidance to rural communities to enable them to work collaboratively to maximise access to basic services, advice will also be provided on community ownership schemes and community-led operations.

·               To encourage new pub is the hub projects through the dissemination of good practice and promotion of pub is the hub case studies.

·               To provide training for rural pubs to gain new skills to deliver community-based projects. 

·               To market and communicate the pub is the hub co-operation project amongst potential beneficiaries and stakeholders.

·               To transfer good practice and lessons learnt between all participating Local Authority areas and develop a blueprint for a pub is the hub Wales model post 2013.

8.             The cooperation project is one of many underpinning the Rural Local Development Strategy (LDS), an integrated strategy for the regeneration of the rural Vale. 

9.             The cooperation project is identical in each area in terms of activity and budget with Cadwyn Clwyd signing up to the Welsh Government funding agreement as lead sponsor.

Resource Implications (Financial and Employment and Climate Change, if appropriate)

10.        The total project value for the Vale of Glamorgan element is £34,873. Council match funding of £3,224 is being provided from an existing rural regeneration revenue budget. The favourable levered funding rate of the Rural Development Plan will allow significant support with a relatively small amount of match funding being provided by the Council.

11.        The Council will sign a service level agreement committing the match funding, but will have very few implications in terms of resources. The good and services relating to this project will procured by Cadwyn Clwyd, overseen by a steering group of all 8 Counties.

12.        There are no staffing implications. Existing Rural Partnership staff will sit on the steering group and any associated costs for their travel will come from within the project or from existing 100% grant funded budgets.

Legal Implications (to Include Human Rights Implications)

13.        The Council will be required to enter into a Service Level Agreement with Cadwyn Clwyd as a partner of the project.

Crime and Disorder Implications

14.        None specifically, although projects aim to foster participation in community activities and promote economic prosperity which are widely accepted to help in addressing crime and disorder.

Equal Opportunities Implications (to include Welsh Language issues)

15.        The Vale of Glamorgan Rural Local Development Strategy targets particular groups to promote participation in regeneration, including young people and women.

16.        The Cooperation project will improve access to, and provision of, basic services in the rural communities, a core theme of the Rural Local Development Strategy.

Corporate/Service Objectives

17.        The Rural Local Development Strategy has been developed, and will be delivered, in partnership with a range of partners in the public, voluntary and private sectors. It was revised by the Partnership in 2008 to reflect changes in current local, regional and national strategy along with any social and economic changes in the Rural Vale.

18.        Projects developed by the Rural Partnership are the best fit between the Council’s priorities, the eligibility rules for the funding streams, the aspirations of the Rural Partnership, and the specific project ideas which emerged from the broader consultation.

19.        The grant will support the Council in addressing its corporate priority to 'To work with partners to develop a sustainable community which maximises opportunities for economic growth, social improvement and environmental regeneration'.

Policy Framework and Budget

20.        This report is a matter for Executive decision by Cabinet.

Consultation (including Ward Member Consultation)

21.        The core themes of the Rural Local Development Strategy and specific projects were developed following extensive consultations in the rural Vale. A wide consultation exercise was carried out as part of the development of these projects. Projects, including the rural hubs grant scheme were informed by both this and Partnership development workshops attended by 2 Cabinet members, Town and Community councillors.

22.        The project covers all rural wards within the Vale.  All rural ward members have been consulted on this report with no responses received.

Relevant Scrutiny Committee

23.        Economy and Environment.

Background Papers

Approved Pub is the Hub Wales Cooperation Project Application submitted by Cadwyn Clwyd.


Contact Officer

Phil Chappell - Principal Rural Regeneration Officer - Tel: 01446 772548.


Officers Consulted

Head of Planning and Transportation

Senior Capital Accountant, Financial Services

Legal - Committee Reports

Business Manager Partnerships

Operational Manager Countryside and Economic Projects


Responsible Officer:

Rob Quick - Director of Environmental and Economic Regeneration