Agenda Item No


The Vale of Glamorgan Council


Cabinet Meeting - 1 February 2012


Report of the Cabinet Member for Housing and Community Safety


Draft Alcohol Strategy Consultation


Purpose of the Report

1.             To seek approval from Cabinet to undertake consultation on the draft Alcohol Strategy for the Vale of Glamorgan.


1.             THAT Cabinet approve the draft Alcohol Strategy for consultation which is attached to the report as Appendix 1.

2.             THAT the report be referred to the Housing & Public Protection, Lifelong Learning, Social Care & Health Scrutiny Committee and Licensing Committee as part of the consultation process.

3.             THAT a further report on the Alcohol Strategy be presented to Cabinet following the consultation period.

Reasons for the Recommendations

1.             To ensure that Cabinet are satisfied with the draft Alcohol Strategy and make relevant comments.

2.             To ensure Scrutiny Committee consultation on the proposed alcohol strategy.

3.             To enable cabinet to consider the Alcohol strategy following the Consultation.


2.             In recent years alcohol misuse has been addressed mainly within the broader framework of substance misuse.  The harm alcohol causes has not been at the forefront of public awareness other than in relation to acute episodes of anti-social drunkenness and violence.

3.             In Wales nearly half the population consumes above the recommended limits on at least one day a week, whilst over a quarter report binge drinking.

4.             According to the Wales National Database Alcohol remains the highest source of referrals into substance misuse services across the Vale of Glamorgan with 290 referrals between April and October 2011 this is compared to 251 referrals for Drugs alone.

5.             The Vale of Glamorgan Young Person’s Consultation Report highlighted that nearly all young people in the Vale of Glamorgan had tried alcohol, with the typical age to first try alcohol being 12 years old and with at least a quarter moving towards a pattern of weekly alcohol consumption.

6.             Alcohol was an aggravating factor in 11% of all recorded crime between April and November 2011 and 9% of Anti Social Behaviour.

7.             In the Vale of Glamorgan 37% (352) of all recorded and crimed violent offences between April and November 2011 were alcohol related.

8.             The alcohol strategy is aimed at reducing the harm associated with alcohol, in relation to both health related harm and adverse affects on the community as a whole.

Relevant Issues and Options

9.             The strategy has been designed to meet the needs of the population of the Vale of Glamorgan. It will be overseen by the Area Planning Board which covers both Cardiff and the Vale Health Board area, as well as the Vale of Glamorgan CSP.

10.        A Multi disciplinary event was held in order to develop this draft Strategy. Invitations were sent to partners from Licensing, Health, Housing and third sector providers.

11.        The strategy is currently in draft form and has been sent out for consultation with final comments to be received by the end of February 2012. The consultation will last 12 weeks and will include further multi disciplinary events in order to shape it as a working document.

12.        The Strategy (Appendix 1) includes the following main themes, as well as the mechanisms that will aid delivery:

·               Education and Prevention

·               Harm to the individual

·               Harm to the community

13.        The strategy aims to build on current capacity of services by developing skills amongst the workforce at youth service and health service level to deal with presenting alcohol related issues.

14.        The strategy also looks to work across partnerships to tackle and prevent alcohol related harm.

15.        The strategy will provide a work plan for the forthcoming three years for the Safer Vale, Children and Young People and Health Social Care and Wellbeing Partnerships.

Resource Implications (Financial and Employment and Climate Change, if appropriate)

16.        Delivery of the targets within the strategy will be dependent on the ongoing support and engagement of local partners.

17.        Substance Misuse Action Fund grant funding is available to support local initiatives.

18.        The Substance Misuse Action Fund for the Vale of Glamorgan stands at £554,249, of which £31,500 is committed to an adult alcohol service. Other areas of spend are for services which deal either exclusively in drug use or work with both drug and alcohol users. £130,236 is committed to services which deal with both alcohol and drug use.

19.        Welsh Government made an additional £9,780 available for Counselling Services in 2009/10. This is currently being looked at as a joint spend with the Cardiff Substance Misuse Team to address waiting lists in relation to both drugs and alcohol with the Cardiff and Vale Alcohol and Drug Team.

20.        In 2010/11 Welsh Government made and additional £89,656 available for spend on Children and Young People. This money has been utilised to look at Test Purchasing of alcohol as well as the development of a Drug and Alcohol Service for Young People that will be in place during 2012/13.

21.        An additional £10,000 has been requested to fund the development of the Alcohol Strategy. Of this £1,348 is proposed to come from the Children and Young Peoples ring-fenced allocation with the remainder from the mainstream SMAF budget.

Legal Implications (to Include Human Rights Implications)

22.        The initiative is in accordance with the Crime and Disorder Act 1998.

23.        Framework Guidance for Community Safety Partnerships to Commission Substance Misuse Services.

Crime and Disorder Implications

24.        The Alcohol Strategy covers both harm to individuals and harm to communities.  A successful delivery should result in a reduction in anti social behaviour and alcohol related crime.

Equal Opportunities Implications (to include Welsh Language issues)

25.        This would meet the Vale of Glamorgan's Equal Opportunity Policy by eliminating discrimination and promoting equality for all Vale residents.

Corporate/Service Objectives

26.        The information from the survey will be used in order to work within the Corporate Community Safety and Wellbeing objectives.  ‘To make the Vale a safe and healthy place in which individuals, children and families can live their lives to the full’.

27.        To work towards the targets of the Welsh Governments Ten Year Strategy on Substance Misuse, ‘Working Together To Reduce Harm 2008-2018’.

Policy Framework and Budget

28.        This report is for executive decision.

Consultation (including Ward Member Consultation)

29.        Councillor Paul Church

30.        The report affects all ward and individual members, therefore consultation is not appropriate. Extensive consultation on the draft strategy will be undertaken over a 12 week period including consultation with relevant scrutiny and licensing committee.

Relevant Scrutiny Committee

31.        Housing and Public Protection 

Background Papers

32.        Safer Vale Draft Alcohol Strategy.

33.        Safe, Sensible & Social: The next steps in the national alcohol strategy (2007) Department of Health

34.        Sign for Improvement - commissioning interventions to reduce alcohol related harm (2006) Department of Health

35.        Models of Care for Alcohol Users (2006) Department of Health

36.        National Core Standards for Substance Misuse Services in Wales

37.        Welsh Government Substance Misuse Treatment Framework

38.        Working Together to Reduce Harm - The Substance Misuse Strategy for Wales 2008-2018

Contact Officer

Deborah Gibbs / Safer Vale Manager / Community Safety


Officers Consulted

Safer Vale Partnership


Responsible Officer:

Peter H Evans - Director of Legal, Public Protection & Housing Services