The Vale of Glamorgan Council


Cabinet 30 July 2012


Report of the Leader


The Vale of Glamorgan Public Opinion Survey


Purpose of the Report

1.            To inform Members of the results of the Public Opinion Survey 2012.


1.      That Cabinet note the overall high satisfaction levels achieved by the council.

2.      That the efforts of staff to achieve the satisfaction levels are noted and commended.

3.      That Directors, in liaison with the Improvement and Development Team, address any areas of concern raised by the report.

Reasons for the Recommendations

1.             To ensure members of the Cabinet are aware of the high standard of service being provided by council staff.

2.             The work of staff is recognised.

3.             To enable issues raised by the public opinion survey to be tackled for the benefit of Vale residents.



2.             The council undertakes regular public opinion surveys. At approximate two year intervals. The public opinion survey is undertaken by an independent external market research company. The 2012 public opinion survey (the full report including summary is attached at appendix A) was undertaken by Beaumont Market Research. One thousand in home interviews were conducted between November 2011 and January 2012. The interviewees were selected using a random sampling method and broad quotas were set on age, gender and working status to ensure the results were representative of the population of the Vale of Glamorgan.


Relevant Issues and Options

3.             The research addressed residents’ satisfaction with a range of Vale of Glamorgan Council services. The majority of questions asked mirrored those used in 2009 to allow for trend analysis.

4.             The headline results are as follows:

93% of respondents said they were either "fairly satisfied" or "very satisfied" with the council overall.

93% of respondents said they were either "fairly satisfied" or "very satisfied" with waste management and cleansing services

86% of respondents said they were either "fairly satisfied" or "very satisfied" with highways maintenance

94% of respondents said they were either "fairly satisfied" or "very satisfied" with parks services

94% of respondents that currently use a leisure centre said they were either "fairly satisfied" or "very satisfied" with their local leisure centres

93% of respondents that had a child currently attending a school in the Vale said they were either "fairly satisfied" or "very satisfied" with school services

There has been a significant increase in residents using the internet both to contact the council and for more information about services, with 96 per cent rating the website as "fair", "good" or "excellent".

5.             There has been a slight decline in the strength of positive feeling overall, with a shift from people feeling "very satisfied" to "fairly satisfied" since the last survey in 2009

6.             Although 86 per cent of residents are either very or fairly satisfied with highways maintenance, this figure has fallen from 95 per cent in 2009. This is due largely to fall in satisfaction with road maintenance at 42 per cent, down from 80 per cent, and gritting the roads, which is down to 78 per cent from 96 per cent

Resource Implications (Financial and Employment)

7.             The survey costs are met within existing resources.

Sustainability and Climate Change Implications

8.            None

Legal Implications (to Include Human Rights Implications)

9.            The Council has a statutory obligation to consult with residents

Crime and Disorder Implications

10.       None

Equal Opportunities Implications (to include Welsh Language issues)

11.        Non-probability quota sampling techniques were used to select residents for interview to ensure the survey results were representative of the Vale's population.

Corporate/Service Objectives

12.        The public opinion survey will assist the council in meeting its corporate objectives as set out in its Corporate Plan.

Policy Framework and Budget

13.        This report is a matter for Executive decision by Cabinet.

Consultation (including Ward Member Consultation)

14.       None

Relevant Scrutiny Committee

Corporate Resources

Background Papers

The Vale of Glamorgan Public Opinion Survey 2012


Contact Officer

Robert Jones, Corporate Consultation


Officers Consulted

Corporate Management Team

Head of Performance and Development

Operational Manager - Corporate Policy and Communications


Responsible Officer:

John Maitland Evans, Chief Executive