Agenda Item No

The Vale of Glamorgan Council

Cabinet Meeting: 20th May 2013

Cabinet Member for Regeneration, Innovation, Planning and Transportation

Vale of Glamorgan Town Centre Framework

Purpose of the Report

1. To update Cabinet on the progress made in preparing a Town Centre Framework for the Vale of Glamorgan and to advise as to the next steps in publicising the document.


1. That the production of the Town Centre Framework be noted.

2. That the Cabinet Member for Regeneration, Innovation, Planning and Transportation be authorised to make arrangements for a stakeholder engagement event to consider and discuss the content of the framework document, in consultation with the Director of Development Services.

3. That the report be referred to Economy and Environment Scrutiny for information purposes.

Reasons for the Recommendations

1. The report and the Town Centre Framework document are for noting.

2. To allow the Town Centre Framework to be disseminated and considered by stakeholders.

3. To inform the Economy and Environment Scrutiny Committee of the content of the Town Centre Framework.


2. In November 2011 Consultants Nathaniel Lichfield and Partners were commissioned to produce a framework to guide the future of the five principal town centre areas in the Vale of Glamorgan. Since that time work has progressed, culminating in a final document being received during the last week in April of this year.

Relevant Issues and Options

3. The Town Centre Framework is intended to guide the future of the following five town centres in the Vale of Glamorgan:

  • Holton Road, Barry
  • High Street and Broad Street, Barry
  • Cowbridge
  • Llantwit Major
  • Penarth

4. In producing the Framework, detailed site visits were undertaken to all town centre areas and a SWOT analysis was undertaken for each centre. In addition consultation events were undertaken for each centre and a range of discussions were held between the consultant team and officers and Members of the Council.

5. As a consequence of the analysis of data, responses and feedback as a result of stakeholder consultation and a consideration of national, regional and local trends, the document seeks to identify the challenges facing each centre. The document sets a vision for each centre and identifies strategic objectives with a range of actions that contribute to the objections. For completeness the vision for each of the town centres are as follows:

Holton Road

'Managing change for a viable 21st Century Centre'.

High Street and Broad Street

'Barry's independent cluster and night time destination'.


'Destination Cowbridge'

Llantwit Major

'Historical Gateway to Glamorgan Heritage Coast'.


'The Vale's artistic and cultural hub'.

6. In addition, a number of cross cutting themes were identified as being relevant to all Centres, and these related to:-

  • Creating and Marketing an image;
  • Improving and maintaining the street scene and public realm;
  • Improving Centre accessibility and legibility;
  • Making Cardiff's proximity an opportunity.

    7. In terms of moving forward, I now propose to hold a further stakeholder engagement event to share the findings of the consultants as expressed through the framework document. This will allow those who have participated in the production of the document the opportunity to discuss and consider the final document. It will also allow those with an interest in our town centres to consider the findings.

    8. The framework document will also prove useful in considering future actions in respect of our town centres, both in terms of setting policy and implementation and project management. It will also prove very useful as supporting evidence for taking forward future bids for funding key projects, regeneration activity and for working in partnership with agencies and organisations. Further to the engagement with partners, the outcome of that engagement can sit alongside the document and consideration will also be given as to whether changes would be required to enable the framework to provide a foundation for setting of future policy.

    9. A copy of the Town Centre Framework has been made available in the Members Room.

    Resource Implications (Financial and Employment)

    10. None directly attributable to this report. The cost of producing the framework document (circa £28k) has been met from within the Directorate budget. However, the various actions identified for each town centre area do have resource implications, depending on the scale of the actions.

    Sustainability and Climate Change Implications

    11. None directly attributable to this report. However various actions and policies relating to town centre areas will have the potential to impact positively on Council and stakeholder activity in terms of impact on sustainability and climate change.

    Legal Implications (to Include Human Rights Implications)

    12. None directly attributable to this report.

    Crime and Disorder Implications

    13. None directly attributable to this report although the management of town centre areas and the implementation of policies relating to town centres need to take into account a full range of crime and disorder implications.

    Equal Opportunities Implications (to include Welsh Language issues)

    14. None directly attributable to this report.

    Corporate/Service Objectives

    15. This report links clearly to the Corporate Objective of Regeneration.

    Policy Framework and Budget

    16. This is a matter for Executive decision.

    Consultation (including Ward Member Consultation)

    17. Ward Members from Barry, Llantwit Major, Cowbridge and Penarth have been consulted on this report given the fact that it deals with wide areas of the Vale of Glamorgan.

    Relevant Scrutiny Committee

    18. Economy and Environment

    Background Papers

    Town Centre Framework document

    Contact Officer

    Rob Thomas, Director of Development Services

    Officers Consulted



    Director of Housing and Visible Services

    Operational Manager Property

    Operational Manager Countryside and Economic Projects

    Principal Officer (Business and Employment)

    Principal Regeneration Officer

    Responsible Officer:

    Rob Thomas, Director of Development Services - 01446 70463