Agenda Item No


The Vale of Glamorgan Council


Cabinet Meeting: 15th July 2013


Report of the Leader


Penarth Learning Community - Delivery of Community Benefits - Progress Update


Purpose of the Report

1.             To provide Scrutiny Members with information relating to the delivery of Community Benefits on the Penarth Learning Community Project.


1.             That members note the contents of the report.

Reasons for the Recommendations

1.             To ensure Members are furnished with necessary information regarding the positive impact that the Penarth Learning Community is having on the local community.


2.             The public sector in Wales spends a significant amount of money each year and there is growing requirement to develop ways in which this expenditure can be used to deliver wider social, environmental and economic benefits to the local community. In this respect, the incorporation of social benefits in public procurement contracts is helping to maximise the impact of public spending through the wider community benefits such as targeted recruitment and training (TRAT).

3.             The delivery of added value through Community Benefits policy is also an integral consideration in procurement and is one of the 9 principles contained in the Welsh Government Procurement Policy. Welsh Government intends to lead on maintaining and developing the policy whilst strengthening support available on the ground. The Welsh public sector will be expected to apply Community Benefits to all procurements where such benefits can be realised and apply a Measurement Tool to all contracts over £2 million.

4.             The principles of community benefits are in in accord with the Council’s procurement policy, strategy and guidance and have been applied to key scheme such as the development of the current Penarth Learning Community build. This report sets out to provide information relating to the delivery of Community Benefits on this scheme.

Targeted Recruitment and Training (TRAT)

5.             The main principles of targeted recruitment & training for Penarth Learning Community are to ensure that:

New opportunities are provided for new entrants, trainees and those leaving education including those currently not in employment, education or training.

The development by the contractor in conjunction with the Council and local agencies, realistic recruitment and training processes to ensure successful implementation of the Councils requirements.

The contractor uses and promotes local procurement and looks to work with local suppliers to develop their capacity.

Benefits to the local community of the scheme are maximised.

Working with local education providers and training bodies including but not limited to Cardiff and the Vale College, local schools and 6th form provision.

As part of the Penarth Learning Community construction and demolition process, it is envisaged that the substantial investment associated with the project shall reap local benefit in terms of targeted recruitment and training as well as in many other ways.

6.             Through the Targeted Recruitment and Training Method Statement the Council has stipulated the following outcomes:

“The Council intends that for every £1m in contract value provided, the Contractor will provide a minimum of 80 weeks of employment for a New Entrant recruited from a source to be agreed with the Council.

7.             The Penarth Learning Community contract value is £39.45m, equating to a total of 3156 Person weeks of New Entrant involvement to be achieved during the construction and demolition process.

The definition of New Entrants is as follows:

Person Week                       

A person employed for 5 days on site.

This means the equivalent of the one person being employed for five days either on the development site or through a mix of work on the development site and elsewhere as agreed by the Employer.

New Entrant              

A person who is:

Leaving an educational establishment or a training provider.

A non-employed person, a school or college leaver, or an adult that has not been employed in the construction industry.

Other Trainees                     

Those who are not Apprentices but have a contract of employment or are self-employed.


A person registered as an apprentice with an industry recognised body.

Relevant Issues and Options

8.             Leadbitter are working very closely with Working Links to help them not only achieve, but exceed the contractual target. Working Links have a database of local, unemployed people and are able to sift through their lists to provide reliable candidates with the right level of experience or willingness to learn.

9.             In addition to this, Working Links also have a vast network of organisations such as Careers Wales, Job Centre Plus and Work Choice. This ensures that a wider net is able to be cast to ensure as many opportunities as possible are offered to local people.

10.        The Council have also set 4 Area Priorities to work towards that ensure we can track where the workforce come from. The Area Priorities are as follows:

Area A  Vale of Glamorgan Postcodes

Area B  25 mile radius of the project

Area C  Wales

Area D  Outside Wales

11.        25% betterment aspiration

In order that this project may be viewed as Exemplar for the Construction Industry and other Local Authorities, an increase of 25% will be aimed for. Therefore, delivery of a total of 3945 person weeks is required.

Leadbitter are working closely with their subcontractors to realise this aspiration and discuss each individual companies target during initial contract discussions. Upon appointment, a further meeting is then arranged to meet with Working Links and Leadbitter to discuss specific requirements and support.

12.        Latest figures

At the end of May 2013 41 New Entrants have been recruited as a direct result of this project.

The planned Person Weeks delivery up to this date was 666. Person Weeks actually achieved was 757.

13.        Case Studies are attached in Appendix A

Local Labour – Churngold

Local Labour – Thames Valley

Local Labour – Ross Cartwright

14.        School Engagement

Activities delivered

By the end of May, the project had delivered over 50 educational interactions with the project schools (St. Cyres, Ysgol Maes Dyfan, Ysgol Erw’r Delyn and Ashgrove) together with surrounding primary schools.

These interactions range from lesson delivery in classrooms, to assembly presentations and support of the St. Cyres careers day.

Number of pupils engaged

The project has engaged with over 3,500 pupils so far.

15.        Site visits

Traditional site tours where pupils can visit the project and walk through safe areas of the construction site have been limited due to the stage of construction. These opportunities will increase following the summer break. However, to maximise opportunities for pupils to access the project and see what is happening close up we have organised minibus tours. These are categorised as supervised and non-supervised.

During the supervised tours, pupils are brought in the school minibus to a safe viewing area within the project car park with good views of the construction site. The visitors are allowed off the bus and met by a member of the project team who can then explain what can be viewed on site.

During the non-supervised tours pupils are brought to the same area in the school minibus but are not met by a member of the project team and are not allowed off the bus. They stop to take a look at progress so far and the leave.

These visits work very well and are a great way to keep pupils informed of progress.

16.        Planned activities:

Pupil Ambassador Training

Progress update presentations

Topping Out Ceremony

Bricklaying demonstrations

17.        Community Engagement


3 newsletters have been issued to date to a total of 5900 recipients. Newsletters are delivered to all pupils of the 4 project schools, local residents surrounding the project, local libraries and local councillors.

A community coffee morning was held on Wednesday 29th May where local residents and interested parties came to meet members of the project team and ask any questions they had and to see progress to date.

Resource Implications (Financial and Employment)

18.        There are no additional resource requirements associated with the project.

Sustainability and Climate Change Implications

19.        Creating a sustainable environment through the use of TTA R is a Welsh Government priority and is part of the Council's Procurement Policy, Strategy and Guidance.

Legal Implications (to Include Human Rights Implications)

20.        There are no Legal Implications at this time

Crime and Disorder Implications

21.        There are no crime and disorder implications at this time.

Equal Opportunities Implications (to include Welsh Language issues)

22.        Improving employment possibilities for those living in the Vale and the wider community.

Corporate/Service Objectives

23.        Assists in developing a skilled and flexible local workforce

Policy Framework and Budget

24.        This is a matter for Executive decision.

Consultation (including Ward Member Consultation)

25.        The report presents Vale wide information so no ward member consultation is required

Relevant Scrutiny Committee

26.        None

Background Papers



Contact Officer

Jane Wade

Operational Manager - Property


Officers Consulted

Paula Ham - Head of Strategic Planning & Performance

Alan Jenkins - Head of Accountancy and Resource Management


Responsible Officer:

Sian Davies - Director of Resources.