Agenda Item No



The Vale of Glamorgan Council


Cabinet Meeting: 29 July 2013


Report of the Cabinet Member for Regeneration, Innovation, Planning and Transportation


Proposed Extension to Existing Licence - Barry Tuesday Weekly Market


Purpose of the Report

1.         The current licence operating the Barry Tuesday Weekly market is due to expire on 30th September 2013.  This report seeks Cabinet approval to offer an 18 month extension to the existing licence holder to enable the Council to timetable its proposed public realm improvements to the area occupied by the market after this time.


1.         That the Council offers M & B Markets an extension to the current licence for 18 months on the same terms as its existing licence for the weekly use of Holton Road's pedestrian area in order that consideration can be given to its proposed timetable for public realm upgrade in the town centre.

2.         That relevant contract standing orders and financial regulations be waived to enable the extension without a tender process.

Reasons for the Recommendations

3.         To ensure continuity for market provision in Barry town centre until proposed works are considered.

4.         Contract standing orders and financial regulations would require a tender process.



2.         Barry has hosted a weekly market in the town centre since 1994.  For the majority of this time, with one exception, M & B Markets has been the provider of the market since then.  It has reduced in size over the past 19 years for two reasons 1) as a result of previous public realm improvements and the reconfiguration of King Square and 2) market traders have pulled out of the market due to the current economic downturn.

3.         Street markets overall have declined in the United Kingdom and Barry is one of the remaining towns in Wales to host a market of this type.  On the whole the static retailers are happy that the market visits the town once per week as it does lend itself to encouraging greater footfall than on other non-market days. Therefore to secure an additional 18 months (until March 2015) on the same terms is a positive for the town centre.

Relevant Issues and Options

4.         Limited tenders for the market in the previous licence period suggest that a fresh tender for an 18 month period or longer may result in a reduction in income to the council or indeed no market operator at all.  The short period available would undoubtedly deter new operators.

5.         The proposed extension offers a compromise to the Council and the market operator, M & B Markets is agreeable in principle subject to Cabinet's approval.

6.         The Council is currently preparing a bid for regeneration funding under the Welsh Government's Viable and Vibrant Places framework.  This could result in funds to take forward further public realm and other improvements in Barry town Centre. Public realm improvements may inhibit a market operating in Holton Road but an extension as proposed gives clarity and allows for both the Council and operator to plan ahead.

Resource Implications (Financial and Employment)

7.         The Council receives an annual fee of £20,800.

Sustainability and Climate Change Implications

8.         The market provides opportunity for local purchasing not otherwise available.  The presence of the market also contributes to community cohesion whilst at the same time reducing the need to travel further afield for goods.

Legal Implications (to Include Human Rights Implications)

9.         Under the Food Act 1984 the Council can establish markets and act as the 'market authority'.

10.      A further license to use the land for the period 1st October 2013 to 31st March 2015 will need to be granted to M&B.

Crime and Disorder Implications

11.      None.

Equal Opportunities Implications (to include Welsh Language issues)

12.      None.

Corporate/Service Objectives


Service Plan Outcome 2: Objective: 6


The opportunities afforded by investment and regeneration are maximised, for the benefit of local people and businesses: To maximise sustainable economic development, tourism and investment for the benefit of residents, businesses and visitors.


Policy Framework and Budget

13.      This report is a matter for Executive decision.

Consultation (including Ward Member Consultation)

14.      The following ward members have been consulted on the contents of this report:

Cllrs Pamela Drake & Christopher Elmore

Cllrs  Stuart C Egan & Ian J Johnson

Cllrs Fred Johnson, Anne J Moore & Neil Moore

Cllrs Richard Bertin & Bronwen Brooks

Cllrs Robert F Curtis & Margaret R Wilkinson


Responses to the consultation with Ward Members are as follows:-


Cllr F Johnson: "I am happy with extending the licence, the market is well managed and well supported by the public".

Cllr Elmore: "I am happy to support the extension of the licence.  The market is an important resource to many Barry residents and the wider community".

Cllr Bertin: "I have no objections to the proposed extension to the existing licence for Barry Tuesday weekly market.  The market is well managed and is well supported by the public."

Cllr I Johnson: - "I support the extension of the Barry Market contract, which brings additional footfall to the Barry town centre area.  Between now and the extension ending in 2015, it is hoped that many of the Town Centre Framework proposals will have been implemented.  I am sure that the Cabinet Member and officials will be in regular discussions with the market owners and permanent businesses to ensure that those proposals benefit all stakeholders and that a positive role will be found for the market in attracting additional shoppers to Holton Road."

Cllr Egan: - "I support the extension".

Cllr A Moore: responded verbally "I am happy with the proposed extension of the market licence".

Cllr N Moore: responded verbally "I am happy with the proposed extension".

Cllr Brooks: - no comments received prior to report clearance.

Cllr Curtis: - no comments received prior to report clearance.

Cllr Wilkinson: - "I support the proposal to extend the licence."


Responses to the consultation received from Officers were in support of the proposed extension to the licence with no issues reported.


Relevant Scrutiny Committee

15.      Economy & Environment

Background Papers



Contact Officer

Emma Smith, Principal Officer for Business & Employment


Officers Consulted

Operational Manager for Countryside and Economic Projects

Committee Reports

Legal Services

Principal Officer, Finance

Estates Officer

Tourism & Events Officer

Principal Urban Regeneration Officer


Responsible Officer:

Rob Thomas, Director of Development Services