The Vale of Glamorgan Council

Cabinet Report 13 July 2015

Report of the Leader of the Council

Renewal of Vale of Glamorgan Broadcasting CIC (Bro Radio) Deed of Grant

Purpose of the Report

1.    To update Members on the activities of Bro Radio and to seek an extension of funding for a further three years.


1.    That the Managing Director be given delegated authority in consultation with the Leader to renew the Deed of Grant between the Council and the Vale of Glamorgan Broadcasting CIC for a further three year period.


2.    That subject to the above an annual grant of £24,000 be payable in monthly instalments.

Reasons for the Recommendations

1.    To enable the funding arrangement to be regularised by way of a Deed of Grant.


2.    To assist in the trading of the Vale of Glamorgan Broadcasting CIC and to facilitate the continued broadcasting of the community radio station and commensurate support of the Council’s communications strategies.


2.    In 2009 Cabinet agreed grant funding for the Vale of Glamorgan Broadcasting CIC (“Bro Radio”) which resulted in the establishment of the community radio station.  The 2009 Deed of Grant expired in 2012 and was subsequently renewed for a further three years.  Throughout this time the grant has been set at £24,000 per year, paid in equal monthly instalments.

Relevant Issues and Options

3.    The Council receives regular reports detailing the work undertaken by Bro Radio on behalf of the Council and the partnership between the two organisations continues to grow stronger.


4.    As a result of this partnership the Council continues to benefit from:

  • Public service announcements, for example school closures and road closures;
  • Promotion of news and information about Council services;
  • Promotion of the Council's website and other corporate communication channels;
  • Promotion of various Council-led campaigns via both advertising and studio features;
  • Election coverage;
  • Promotion and broadcasting coverage of Council events;

5.    The station is no longer supported by the Welsh Government's community radio fund. While the station does apply for all available grant funding, the only grant of which the station is currently in receipt is that supplied by the Vale of Glamorgan Council.


6.    The station generates commercial income through advertising.


7.    The YMCA is a key partner for the station, providing its base and assisting in securing funding for studios and equipment.


8.    Bro Radio’s broadcasts currently reach approximately 80,000 Vale residents and the station is in the process of investigating alternative transmitter sites to further increase its range.  The Council is assisting in the process by making available appropriate sites within its ownership.


9.    Online listening and the station's social media reach are continuing to increase year-on-year. The station has over 8500 'likes' on their Facebook page.


10.    The station is committed to:

  • Increasing its listeners;
  • Increasing public service broadcasting;
  • Increasing commercial revenue and grant funding;
  • Attracting more local people to train and become volunteers;
  • Giving young people who are in the NEET category (Not in Education, Employment or Training) an opportunity to access training and work experience;
  • Develop its programming;
  • Increasing bilingual content of shows.

11.    The Council can continue to make more use of the station to:

  • Promote events;
  • Inform local people about home and community safety issues;
  • Promote key messages, such as energy efficiency, food safety, free swimming, bus passes, etc.

12.    Bro Radio provides other, less tangible benefits in terms of community development. Many local young people are attracted to work in the media, and Bro Radio, with its digital recording studios, offer volunteering and work experience.


13.    Most information from public services is available on-line. Bro Radio offers information to those who do not use the internet.

Resource Implications (Financial and Employment)

14.    The current Deed of Grant provides Bro Radio with £2,000 paid monthly. This will be funded from existing budgets.


15.    Members will be aware that as part of the Council's Reshaping Services initiative the efficacy of the Council's approach to grant funding is being reviewed. Any future allocations will therefore need to be assessed as part of this Reshaping Services work.

Sustainability and Climate Change Implications

16.    Information has been included in Bro Radio broadcasts to promote sustainability messages, such as recycling and energy efficiency. Public interest messages, such as flood warnings and how to access sand bags, has also be provided through the radio. 

Legal Implications (to Include Human Rights Implications)

17.    The Deed of Grant which governs the award received by the Vale of Glamorgan Broadcasting CIC requires compliance with set grant conditions throughout the grant period to enable continued funding to be received.

Crime and Disorder Implications

18.    The local radio station is an ideal way to promote community safety messages

Equal Opportunities Implications (to include Welsh Language issues)

19.    Bro Radio has been successfully including young people who may be socially disadvantaged and disabled people in its work during its first three years of operation. It was involved in promoting and covering the Eisteddfod, which helped to make the event a success.

Corporate/Service Objectives

20.    The Corporate Plan 2013/17 commits the Council to effectively engaging with citizens and stakeholders.

Policy Framework and Budget

21.    This is a matter for Executive decision.

Consultation (including Ward Member Consultation)

22.    None.

Relevant Scrutiny Committee

23.    Corporate Resources

Background Papers


Contact Officer

Rob Jones - Senior Media Officer

Officers Consulted

Head of Performance and Development

Senior Lawyer - Legal Services

Principal Accountant - Accountancy

Responsible Officer

Huw Isaac - Head of Performance and Development