The Vale of Glamorgan Council

Cabinet Meeting: 16 November, 2015

Cabinet Member for Regeneration

Nell's Point Marketing

Purpose of the Report

  1. To update Members on the results of the marketing exercise for the site at Nell's Point and adjacent toilet block.


  1. That the contents of the report be noted, and be considered alongside the Part II report later in the Agenda.

Reason for the Recommendation

  1. To allow the Part 1 and Part II reports to be considered together.


  1. Members will be aware that the site at Nell's Point on Barry Island and the adjacent former convenience block site at the entrance to the Council's car park at Nell's Point were the subject of a marketing exercise over the summer months.
  2. The sites were comprehensively marketed in accordance with a Strategic Brief for bidders and Jones Lang LaSalle where appointed to act as the Council's agent in respect of the marketing exercise.
  3. The Strategic Brief indicated a range of uses which might be acceptable in planning terms and these included major indoor leisure, ancillary retail, hotels use, non - residential institutions, assembly and leisure uses and "sui generis" uses relating to tourism and leisure.
  4. The bidders were required to submit a Financial Bid, an Outline Business Plan, an Outline Scheme Concept design and an indicative Local Regeneration Benefit Plan.
  5. The Council's preference was indicated as being the development of a tourism and leisure based development on the Nell's Point site to widen the range of product and attractions available at Barry Island. It was accepted that a mixed use development incorporating some ancillary retail or other commercial uses may be required to support elements of any outline business case proposed and such uses would be given consideration as part of any comprehensive development proposed.
  6. The deadline for submission of bids was 12.00 noon on the 30th September 2015.
  7. Officers opened the submitted bids on Friday 2nd October 2015. Of the bids submitted only two in number were found to be compliant with the requirements as set out in the Strategic Brief. Both compliant bidders were invited to attend the Council's Offices to present their submissions to the Project Board for these sites on the 20th October 2015. The Project Board is comprised of the Leader of the Council, myself, as the Cabinet Member for Regeneration, the Managing Director, the Director of Environment and Housing Services and the Head of Regeneration and Planning.

Relevant Issues and Options

  1. Members of the Project Board considered the bids having due regard to the scoring mechanism as set out in the Strategic Brief document.
  2. Submission by Bidder A. The outline scheme submitted for this proposal seeks to provide a mixed use development to include, Bar and restaurant, budget hotel with ground floor commercial units, a block of Commercial/Retail Units, a Family Activity Centre, Log cabins/chalets, a Conference Centre with Leisure Club / Wedding venue and Business Centre and the conversion of the listed public conveniences building to a bar and restaurant.
  3. Submission from Bidder B. The outline scheme submitted for this proposal seeks to provide a substantial hotel development with ancillary leisure facilities, as part of the development and also in relation to the re-use of the listed public convenience building.
  4. The detailed appraisal of the bids is contained in the Part II Report also on this Agenda.
  5. Following appraisal of the submissions the recommendation of the Project Board was that Bidder B be taken forward as the preferred bidder.

Resource Implications (Financial and Employment)

  1. The financial implications of the contractual arrangements relating to the sale of the land will need to be considered by the Project Board as part of such negotiations.

Sustainability and Climate Change Implications

  1. As part of the proposed contractual provisions the preferred bidder's submission would be taken forward "subject to planning permission being granted". The relevant planning application by the preferred bidder will need to provide details in respect of the sustainability and climate change implications of the scheme.

Legal Implications (to Include Human Rights Implications)

  1. The Council has a duty pursuant to S123 of the Local Government Act 1972 to obtain the best consideration reasonably obtainable on a disposal of an interest in land. If the disposal is to proceed, an appropriate form of agreement and ultimate transfer will be required.

Crime and Disorder Implications

  1. The disposal of the sites and their ultimate redevelopment would reduce the impact of any unauthorised occupation of the site and any anti-social behaviour occurring.

Equal Opportunities Implications (to include Welsh Language issues)

  1. The sites were marketed comprehensively and openly.

Corporate/Service Objectives

  1. The development of the Nell's Point site is an objective of the Council as set out in the Deposit Stage Local Development Plan, the Council's Tourism Strategy and the Destination Management Plan. In addition Action R5 of the Council's Corporate Plan seeks to use the land at Nell's Point for leisure purposes.

Policy Framework and Budget

  1. This is a matter for Executive decision.

Consultation (including Ward Member Consultation)

  1. Ward Member Consultation has taken place.

Relevant Scrutiny Committee

  1. Economy and Environment.

Background Papers


Contact Officer

John Dent - Major Projects Manager

Officers Consulted

Strategic Estates Manager

Senior Lawyer

Operational Manager for Regeneration

Head of Regeneration and Planning

Operational Manager for Finance

Head of Finance

Director of Environment and Housing Services

Responsible Officer:

Rob Thomas - Managing Director