Agenda Item No. 4











Members were provided with an update on regeneration proposals for Barry Island.  The report also provided information relating to the proposed Barry Island master plan including the reason for its production and method for consultation and delivery.  The report also sought authority to market the Nell's Point site on Barry Island.


Officers presented a report to Cabinet on 12th December 2007 regarding Nell's Point and future potential land uses. That report was agreed and contained a recommendation relating to the appointment on consultancy support. In accordance with recommendation 4 of that report, Humberts Leisure was appointed in June 2009.


The Humberts recommendations were reported to Cabinet in April 2010 and following a period of public consultation it was decided that the recommendations of that report needed to be considered within a wider master plan context. In addition as the Barry Regeneration Board was being formed at that time it was suggested that such a funding source might be utilised to support any schemes proposed as well as other initiatives both in Barry and at the island.


Following discussions with the Barry Regeneration Board, the LDP/Collins group was appointed to advise on an alternative set of end uses which might be promoted for Barry Island via a more targeted marketing approach. LDP/ Collins produced a two stage marketing study which was reported to Cabinet in October 2012.


Subsequent to the reports being presented in October, officers had, working alongside the Welsh Government, appraised the process, costs and risks associated with taking forward the targeted marketing approach as advocated by LDP/Collins.  It had been concluded that the approach suggested was not one that had been used by the public sector or Welsh Government and, therefore, had risks associated with it. The advice, therefore, was not to follow this approach as it was not considered that it provided best value for the Council's limited resources. There was also the general view that there was an initial need to market the site to assess the level and type of interest that may exist.


In addition the challenging timescale under the Regeneration Area funding stream (the programme came to a conclusion in March 2014) heightened the risk associated with the LDP/Collins approach.  Finally, the funding gap, even accounting for the Barry Regeneration Area Funding, was a hugely material factor when considering which option to progress.  As a result work had progressed on proposals to aid regeneration of the Island (as referred to under Minute C1867) and this course of action had been reported through the Barry Regeneration Area Partnership Board, most recently on 19th February 2013.  At this meeting it was agreed that regeneration area funding be used to progress a suite of public realm proposals as presented in the report to Scrutiny and Cabinet in October of last year.


Alongside the above matter, the Welsh Government had recently produced a consultation document, Vibrant and Viable Places - A New Regeneration Framework, which was the result of a policy review of approaches to regeneration instigated by the Minister for Housing, Regeneration and Heritage in February 2012. 


The CABE document- Creating Successful Master Plans - advised that to ensure that the master plan did not become yet another Study, implementation must be considered from the start and throughout the master planning process. Clarifying and understanding realistic delivery strategies was an essential part of master planning and one which must start early. It was important to recognise at the outset of the process that master plans should not be seen as rigid blueprints for development and design. Rather they would set the context within which individual projects come forward. A detailed document entitled "Setting the Scene" (Appendix A) was made available in the Member's Room.  This set out the available information relating to past analysis of Barry Island and the issues that a master plan might consider. It was intended that the document be used as source material during the development stage of the master plan.


This was a matter for Executive decision.




(1)       T H A T the progress made on regeneration proposals for Barry Island be noted.


(2)       T H A T the attached document entitled "Setting the Scene" be endorsed as the basis for consultation and the commencement of the Barry Island master planning process.


(3)       T H A T delegated authority be given to the Director of Development Services to market the Nell's Point site with the aid of a marketing brief the content of which is to be agreed in consultation with the Leader, the Cabinet Member for Regeneration, Innovation, Planning and Transportation and the Managing Director and that Cabinet be apprised of the interest received regarding the site in due course.


(4)       T H A T a further report be presented to Cabinet to detail the responses received to the marketing exercise for Nell's Point and the consultation responses to "Setting the Scene" in due course.


(5)       T H A T the report be referred to Economy and Environment Scrutiny Committee for information.


Reasons for decisions


(1)       To provide a full update on the regeneration proposals for Barry Island.


(2)       To accept the attached document as the basis for consultation.


(3)       To allow the Nell's Point site to be marketed.


(4)       In order to evaluate the responses received following the marketing of the Nell's Point site and the consultation on "Setting the Scene".


(5)       To seek the views of the Economy and Environment Scrutiny Committee on the content of this report.





Attached as Appendix – Report to Cabinet – 18 March, 2013