Agenda Item No. 6












Members were apprised of the progress made in preparing a Town Centre Framework for the Vale of Glamorgan and the next steps in publicising the document.


In November 2011 Consultants Nathaniel Lichfield and Partners were commissioned to produce a framework to guide the future of the five principal town centre areas in the Vale of Glamorgan.  Since that time work had progressed, culminating in a final document being received during the last week in April of this year.


The Town Centre Framework was intended to guide the future of the following five town centres in the Vale of Glamorgan:


·        Holton Road, Barry

·        High Street and Broad Street, Barry

·        Cowbridge

·        Llantwit Major

·        Penarth


In producing the Framework, detailed site visits were undertaken to all town centre areas and a SWOT analysis was undertaken for each centre.  In addition consultation events were undertaken for each centre and a range of discussions were held between the consultant team and officers and Members of the Council.


The document set a vision for each centre and identified strategic objectives with a range of actions that contributed to the objections.  The vision for each of the town centres were:


·        Holton Road

'Managing change for a viable 21st Century Centre'.


·        High Street and Broad Street

'Barry's independent cluster and night time destination'.


·        Cowbridge

'Destination Cowbridge'


·        Llantwit Major

'Historical Gateway to Glamorgan Heritage Coast'.


·        Penarth

'The Vale's artistic and cultural hub'.


In addition, a number of cross cutting themes were identified as being relevant to all Centres, and these related to:-


·        Creating and Marketing an image;

·        Improving and maintaining the street scene and public realm;

·        Improving Centre accessibility and legibility;

·        Making Cardiff's proximity an opportunity.


It was proposed that a further stakeholder engagement event be held to share the findings of the consultants as expressed through the framework document.  This would allow those who have participated in the production of the document the opportunity to discuss and consider the final document.  It would also allow those with an interest in our town centres to consider the findings.


The framework document would also prove useful in considering future actions in respect of our town centres, both in terms of setting policy and implementation and project management.  It would also prove very useful as supporting evidence for taking forward future bids for funding key projects, regeneration activity and for working in partnership with agencies and organisations.  Further to the engagement with partners, the outcome of that engagement could sit alongside the document and consideration would also be given as to whether changes would be required to enable the framework to provide a foundation for setting of future policy.


A copy of the Town Centre Framework had been made available in the Members Room and available to view online.


The Cabinet Member for Regeneration, Innovation, Planning and Transportation mentioned that the Town Centre Framework was the consultant’s report and not a Council policy. Therefore, the Framework needed to be reflected back to stakeholders.


This was a matter for Executive decision.




(1)       T H A T the production of the Town Centre Framework be noted.


(2)       T H A T the Cabinet Member for Regeneration, Innovation, Planning and Transportation in consultation with the Director of Development Services, be authorised to make arrangements for a stakeholder engagement event to consider and discuss the content of the framework document.


(3)       T H A T the report be referred to Scrutiny Committee (Economy and Environment) for information purposes at this time.


(4)       T H A T the Scrutiny Committee (Economy and Environment) be invited to the stakeholder engagement event and also receive a report on the feedback from the event in advance of that matter being reported back to Cabinet.


Reasons for decisions


(1)       For information.


(2)       To allow the Town Centre Framework to be disseminated and considered by stakeholders.


(3&4)  To inform the Scrutiny Committee (Economy and Environment) of the content of the Town Centre Framework.




Attached as Appendix – Report to Cabinet – 20 May, 2013