Agenda Item No.











Members were presented with the Council's Strategic Outline Programme under Stage 1 of the Welsh Government's Vibrant and Viable Places Regeneration Framework.


The Strategic Outline Programme entitled: 'Barry - A Centre of Growth and Opportunity' was submitted to Welsh Government within the timescale allowed.  A copy of the bid which was limited at this stage to 3500 words, was attached at Appendix 2 to the report.


The report presented to Cabinet on 1st July outlined the stakeholder engagement that had been and was planned to be undertaken.  Of particular relevance is the fact that there had been three separate meetings of the Barry Regeneration Area Partnership Board held during the months of May and June 2013 at which meetings the views and opinions of Board Members were discussed and considered. In addition, meetings had also been held with various council departments as well as other key stakeholders, which had informed the production of the bid.


The Strategic Outline Programme followed a template provided by Welsh Government and presented a vision, namely:-


'By 2020 Barry will be a distinct, attractive and safe place to live, work, invest and visit, and will make a unique contribution to the economic growth of the South East Wales City Region.  Its reputation for excellence will be focused on opportunities for skills development, employability and progression augmented by the profile and academic distinction of a leading edge higher and further education sector.'


A number of strategic objectives follow from the Vision as follows:-


·        A great place to live - outstanding quality of life is enjoyed by everyone

·        A rising star - spreading the benefits of major investment

·        A learning town - building a culture of lifelong learning

·        A great place to work and grow a business

·        A place where opportunities are harnessed to improve health

·        A great place to visit - improve the visitor experience

·        An easy place to access - promoting sustainable transport

·        A place to be proud of - investing in quality design

·        A place with sustainable communities - meeting local needs


The specific investment aimed for was outlined below and included on page 4 and 5 of the bid document.


·        Create a fertile environment to develop cohesive communities by providing the tools to improve and maximise opportunities;

·        Develop a new housing model around the occupation of empty flats, empty commercial properties and other properties in our traditional shopping areas;

·        Broaden the mix and appeal of traditional shopping areas by supporting proposals to locate public facilities, leisure and homes;

·        Renew infrastructure to improve accessibility and perception; and, promote more efficient public transportation provision and usage;

·        Achieve well connected complementary growth by investing in property that will stimulate business and creative industry to start-up or expand; directly creating jobs and growth;

·        Create a brand for the town based around its outstanding waterfront setting and the marine and lifestyle assets; and,

·        Create a strong sense of place by protecting and enhancing Barry's heritage, reusing historic buildings and encouraging new contemporary developments that respect the town's unique identity


The Strategic Outline Programme represented a whole town approach as could be seen from the investment aims detailed above.  A flexible approach had been taken in producing the bid as this allowed the strategy and outline programme scope to adapt over time and for any changes in emphasis to be reflected in Stage 2 of the process.


In terms of next steps, the Council would be advised on 2nd September as to whether it had been successful in progressing to a more detailed Stage 2.  If successful the Stage 2 deadline was already set at 4th November with an outcome date of 21st January 2014.


The Deputy Leader gave special thanks to all staff across the directorates of the Council and other organisations who were involved in getting this bid together within such tight timescales.


This was a matter for Executive decision.




(1)       T H A T the content of the report be noted.


(2)       T H A T a further report be presented to Cabinet on receipt of Welsh Government's decision in September 2013.


(3)       T H A T the report be forwarded to Scrutiny Committee (Economy and Environment) for information.


Reasons for decisions


(1)       To note the contents of the report.


(2)       To keep Cabinet apprised of the assessment of the Council's Bid.


(3)       To keep Scrutiny Committee (Economy and Environment) apprised



Attached as Appendix – Report to Cabinet – 29 JULY 2013