Agenda Item No


The Vale of Glamorgan Council


Scrutiny Committee (Housing and Public Protection): 10 October, 2012


Report of the Director of Development Services


Draft Alcohol Strategy 2012-15


Purpose of the Report

1.             To seek approval of the Vale of Glamorgan Alcohol Strategy 2012-15.


1.             That the draft Alcohol Strategy at Appendix 1 be recommended to Cabinet for approval.

2.             That updates are provided to Scrutiny on the progress of work against the report within community safety reports.

Reasons for the Recommendations

1.             To obtain support for the introduction of the proposed Alcohol Strategy 2012-15.

2.             To enable scrutiny to consider the Alcohol Strategy following implementation.


2.             In recent years alcohol misuse has been addressed mainly within the broader framework of substance misuse, and the harm alcohol causes has not been at the forefront of public awareness other than in relation to acute episodes of anti-social drunkenness and violence.

3.             In Wales nearly half the population consumes above the recommended limits on at least one day a week, whilst over a quarter report binge drinking.  Alcohol remains the highest source of referrals into substance misuse services across the Vale of Glamorgan with 577 referrals in 2011/12.

4.             The Vale of Glamorgan Young Person’s Consultation Report highlighted that nearly all young people in the Vale of Glamorgan had tried alcohol, with the typical age to first try alcohol being 12 years old and with at least a quarter moving towards a pattern of weekly alcohol consumption.  Alcohol was an aggravating factor in 11% of all recorded crime between April and November 2011 and 9% of Anti Social Behaviour.  In the Vale of Glamorgan 37% (352) of all recorded and criminal violent offences between April and November 2011 were alcohol related. The alcohol strategy is aimed at reducing the harms associated with alcohol, in relation to both health related harms and those that affect the community as a whole.

5.             A number of comments were received from the consultation process that have been included in the final draft.  They include queries of how it links to children and young people and as a result the Vibe discussed the strategy with groups of Young People during their consultation feedback. The other issues related to timescales of the strategy, governance arrangements for the strategy and concerns from the Licensing Committee that the strategy was not Vale specific enough

Relevant Issues and Options

6.             The strategy has been designed to meet the needs of the population of the Vale of Glamorgan. It is proposed that action against the strategy will be reported to the Vale of Glamorgan Local Service Board and this Scrutiny Committee. It will be managed however, and also overseen by the Area Planning Board for Substance Misuse for Cardiff and the Vale of Glamorgan.

7.             A Multi disciplinary event was held in order to develop this draft Strategy. Invitations were sent to partners from Licensing, Health, Housing and third sector providers.

8.             The Strategy includes the following main themes, as well as the mechanisms that will aid delivery:

·         Education and Prevention

·         Harm to the individual

·         Harm to the community.

9.             The strategy aims to build on current capacity for service by developing skills amongst the workforce at youth service and health service level to deal with presenting alcohol related issues.  The strategy looks to work across partnerships to tackle and prevent alcohol related harm, building on the foundations laid by the Cadoxton House project in terms of joined up working.

10.        The strategy has now completed an extended consultation period and feedback has informed the final version of the strategy. The strategy will provide a work plan for the forthcoming three years for the Safer Vale and its partners.

Resource Implications (Financial and Employment)

11.        Delivery of the targets within the strategy will be dependent on the ongoing support and engagement of local partners.  Substance Misuse Action Fund grant funding is available to support local initiatives.

12.        The Substance Misuse Action Fund for the Vale of Glamorgan stands at £554,249, of which £31,500 is committed to an adult alcohol service.

13.        Other areas of spend are for services which deal either exclusively in drug use or work with both drug and alcohol users. £130,236 is committed to services which deal with both alcohol and drug use.

14.        Welsh Government made an additional £9,780 available for Counselling Services in 2009/10. This is currently being pooled as a joint spend across Cardiff and the Vale of Glamorgan to address waiting lists in relation to both drugs and alcohol with the Cardiff and Vale Alcohol and Drug Team.

15.        In 2010/11 Welsh Government made an additional £89,656 available for spend on Children and Young People. This money has been utilised to look at Test Purchasing of alcohol as well as the development of a Drug and Alcohol Service for Young People which is hoped to be commissioned within this financial year.

Sustainability and Climate Change Implications

16.        There no sustainability and climate change implications to this report.

Legal Implications (to Include Human Rights Implications)

17.        The initiative is in accordance with the Crime and Disorder Act 1998.

Crime and Disorder Implications

18.        The Strategy covers both harm to individuals and harm to communities and successful delivery should result in a reduction in anti social behaviour and alcohol related crime.

19.        The strategy involves all partners, including Probation and the Drug Intervention Programme in achieving its aims.

Equal Opportunities Implications (to include Welsh Language issues)

20.        This would meet the Vale of Glamorgan's Equal Opportunity Policy by eliminating discrimination and promoting equality for all Vale residents.

Corporate/Service Objectives

21.        The information from the survey will be used in order to work within the Corporate Community Safety and Wellbeing objectives.  ‘To make the Vale a safe and healthy place in which individuals, children and families can live their lives to the full’.

22.        To work towards the targets of the Welsh Governments Ten Year Strategy on Substance Misuse, ‘Working Together To Reduce Harm 2008-2018’.

Policy Framework and Budget

23.        This report is matter for Executive Decision.

Consultation (including Ward Member Consultation)

No Ward Members have been consulted as the matter relates to all wards in the Vale of Glamorgan.

In addition the following partners and bodies have been consulted on the strategy:

Licensing Committee

All Wales Probation Trust

Cardiff and Vale of Glamorgan Area Planning Board

Supporting Substance Users APB Task Group

Public Health and Wellbeing Board

Children and Young People's Partnership

South Wales Police

Local Service Board

Cardiff and Vale University Health Board

Public Health Wales

Safer Vale Partnership

Relevant Scrutiny Committee

Housing and Public Protection 

Background Papers

Safe, Sensible & Social: The next steps in the national alcohol strategy (2007) Department of Health

Sign for Improvement - commissioning interventions to reduce alcohol related harm (2006) Department of Health

Models of Care for Alcohol Users (2006) Department of Health

National Core Standards for Substance Misuse Services in Wales

Welsh Government Substance Misuse Treatment Framework

Working Together to Reduce Harm - The Substance Misuse Strategy for Wales 2008-2018

Framework Guidance for Community Safety Partnerships to Commission Substance Misuse Services.

Contact Officer

Deborah Gibbs / Safer Vale Manager / Community Safety - 01446 450210

Conrad Eydmann – Head of Substance Misuse Strategy and Development / Cardiff and Vale University Health Board - 02920 350678.


Officers Consulted

Licensing - Mandy Ewington

Trading Standards - Christina Roberts Kinsey

Area Planning Board - Dr Sharon Hopkins

Safer Vale Partnership - Deborah Gibbs

Youth Services - Sy Joshua

Visible Services - Denise White

Children and Young People's Partnership - Mark Davies

Children's Services - Gareth Jenkins

Social Services - Phil Evans

Supporting People - Pam Toms

Older People - John Porter

Public Protection - Kristian James

Education - Ian Ernest

Responsible Officer:

Rob Thomas - Director of Development Services