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Mel bara brith in Fortnum and MasonLocal baker raises the bar

 

Published 09 January 2015

 

Originally baking cupcakes from home as a single mum, Melanie Constantinou had no idea she would one day be selling traditional welsh Bara Brith to Fortnum and Masons of Piccadilly, London.

 

But that’s exactly what has happened on this wonderful cakey journey with Baked by Mel. This week, the store will launch the tasty tea loaf on its prestigious shelves, baked from a little kitchen in Llantwit Major.

 

Mel, who won two gold stars last summer at the Great Taste Awards, received support to develop her packaging for her Bara Brith from Creative Rural Communities, the Vale of Glamorgan Council’s Rural Development Team. The packaging that they came up with reflected the rustic nature of the humble bake.

 

In September, a Fortnum and Mason buyer spotted Mel selling her Bara Brith at Abergavenny Food Festival. He obviously left pleased and got in touch with a view to stocking it in their prestigious London store. This will be the first Vale of Glamorgan product to be stocked in there and will be tasted by many of the thousand visitors from around the world.

 

Nia Hollins, of Creative Rural Communities said: “We are thrilled that Mel has secured such a high profile stockist for the Bara Brith. This will raise the profile of the Vale and its food on an international level.