‘Sense of Place’ could drive next stage of regeneration for Barry


21 September 2016


The Vale of Glamorgan Council is to consider the findings of a report that proposes work be undertaken to harness the knowledge and expertise of the local community to inform the future regeneration of Barry and its surrounding areas. 


The proposals, which aim to create a ‘sense of place’, were first considered at the Regeneration Forum, held earlier in the summer. The top three priorities identified by the report are: 


  1. Improve signage and ‘sense of arrival’ at gateway points to the area
  2. Use Barry's story to inform and inspire a new brand proposition for the town, to include an agreed set of values, tone, imaging and visual language
  3. Hold further engagement workshops to refine and define Barry's story, sense of place and inspire a forward vision for the town

The Council will take a decision at its Cabinet meeting on Monday 26 September, on the way forward following the production of this report.

Cllr Lis Burnett, Cabinet Member for Regeneration and Education, said: “There is huge momentum behind the ongoing regeneration of Barry. Developing a sense of place for the town could be what enables us to take this work to the next level.

“Sense of place led regeneration is all about engaging with and re-inspiring local groups in order to harness their knowledge and working together to develop an increased sense of community pride and ownership.

“Working with communities and business groups to help strengthen local identity and branding, and to promote the special and particular attributes of an area, is central to this approach and a number of pieces of work are already planned to address this.

“An investment of £100,000 is already planned for improvements to Cardiff Road, and more than £700,000 for the High Street, Broad Street and Hood Road area of Barry. On top of this there will be a further investment of more than £300,000 into the Barry Island causeway and new signs and tourist information boards at the resort.

“This work will give us a solid platform upon which to establish a new shared identity for Barry and build on all of the progress to date.”

The theme for the 2016 Forum, held on 25 May at the Memo Arts Centre, was Creating a Sense of Place for Barry. More than 100 people attended the event.