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By requiring companies to pay above market prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their lot and have more control over their lives.
The FAIRTRADE Mark is an independent consumer label which appears on a range of retail and catering products as a guarantee that disadvantaged farmers and workers in the developing world are getting a better deal.
The Fairtrade Foundation is the independent body in the UK that awards the FAIRTRADE Mark to products which meet international standards set by the certification body Fairtrade Labelling Organisations International (FLO). You can find out more about the Foundation's work at www.fairtrade.org.uk.
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