Attractive Vale

We would like to hear your ideas about piloting new tourism initiatives, or projects that develop the local identity.


Your ideas may aim to make use of local heritage assets, increase activity in the extensive natural environment and coastline in the rural Vale, explore new ways of encouraging use of local resources such as food and drink or arts and crafts, or something else!


Please get in touch to discuss your ideas!


Here are some of the projects we are supporting under this theme:





PAWs in the Vale

This project seeks to explore the pros and cons of developing dog friendly destinations; we will be doing lots of research and holding events and discussions with multiple stakeholders to ascertain peoples perceptions, concerns and enthusiasm for canine visitors and their owners.

Event Pop Up

Event Pop Ups

During the Autumn of 2016 we supported a number of event organisers to trial new pop up events at Dunraven bay on the Glamorgan Heritage Coast. The project supported the event organisers to navigate an untried and testing rural location for hosting events. A toolkit for future event organisers, and an evaluation report will follow soon.


School group at St Illtuds Church

Youth Tourism & School Visits

This project aims to work with a number of attractions and organisations to map, research, develop and pilot new Youth Tourism and School Visits packages in the rural Vale of Glamorgan.

ladies viewing leaflet

Income From Print

We recognise that people still value printed information, especially maps, walking routes and guides, we also recognise that print is expensive... this pilot will test peoples attitudes to paying or donating for printed resources, and test methods of collecting the income so that it goes back to the right source ready for the next print-run. 


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