Attractive Vale

We would like to hear your ideas about piloting new tourism initiatives, or projects that develop the local identity.


Your ideas may aim to make use of local heritage assets, increase activity in the extensive natural environment and coastline in the rural Vale, explore new ways of encouraging use of local resources such as food and drink or arts and crafts, or something else!


Please get in touch to discuss your ideas!


Here are some of the projects we are supporting under this theme:




Crafts Network

Crafts Network

Craft professionals and enthusiasts across the Vale share a desire to develop their crafts, increase their opportunities to exhibit, sell, teach and work, and may benefit from having a Craft Network to explore these opportunities and connect with like-minded people. A short series of Crafts Network meetings will take place to determine the need. 


The next meeting will take place on Tuesday 27th February 2018, 6-8pm at Old Hall, Cowbridge.


Notes from the first meeting November 2018


PAWs in the Vale

This project seeks to explore the pros and cons of developing dog friendly destinations; we will be doing lots of research and holding events and discussions with multiple stakeholders to ascertain peoples perceptions, concerns and enthusiasm for canine visitors and their owners. This project is currently under evaluation, but you can visit our visitor pages and traders help pages.


Visitor Website  Traders Website


Year of Legends and Sea

Offering inspiring workshops and networking events relating to Visit Wales’ Year of Legends and Sea. These sessions were aimed at anyone involved in the tourism economy from businesses to community groups and ambassadors, or has an interest in developing new events or activities. 

Event Pop Up

Event Pop Ups

During the Autumn of 2016 we supported a number of event organisers to trial new pop up events at Dunraven bay on the Glamorgan Heritage Coast. The project supported the event organisers to navigate an untried and testing rural location for hosting events. A toolkit for future event organisers, and an evaluation report is now available. 


Dunraven Pop Up Events Evaluation Report Pop Up Event Toolkit 

Marketing Your Event Toolkit

School group at St Illtuds Church

Youth Tourism & School Visits

This project aims to work with a number of attractions and organisations to map, research, develop and pilot new Youth Tourism and School Visits packages in the rural Vale of Glamorgan. A new website portal for school trips and a toolkit is under development.

welcome screen-03 tablet-01

Digital TIPs (Tourism Information Points)

We recognise that people still value printed information, especially maps, walking routes and guides, we also recognise that print is expensive... this pilot will test peoples attitudes to paying or donating for printed resources, and test methods of collecting the income so that it goes back to the right source ready for the next print-run. 

heritage coast 7

Glamorgan Heritage Coast Commercial Feasibility Study

This study explores the commercial opportunities along the Glamorgan Heritage Coast, and focusses in particular on three main areas, namely: Events at Dunraven Bay, Developments at the Heritage Coast Centre and the Pen y Bont Lifeguards Centre provision at Ogmore by Sea.


Heritage Coast Feasibility Study

St illtud

Celebrating St Illtud

Exploring ways in which others celebrate St Illtud, sharing best practice, developing links and partnerships and putting Llantwit Major on a wider stage of interest.