Llantwit Major and Cowbridge Town Centre Benchmarking

Creative Rural Communities (CRC) have been currently working alongside Towns Alive (previously named Action for Market Towns) on a Benchmarking Project for Cowbridge and Llantwit Major.

Cowbridge town centre


Benchmarking has been conducted by Towns Alive in over 120 towns and involves capturing data on 12 Key Performance Indicators within the town centre such as retail offering, footfall, car parking, business confidence, shopper origin and town centre user views.

Now that the town centres have been reviewed, Towns Alive have provided CRC with a comprehensive report highlighting the strengths and weaknesses of both towns, how the town centres could be improved, examples of good practice and how the towns fare against other towns from across England and Wales and towns of a similar type.

Llantwit MajorIn the past, Benchmarking has been used to understand how town centres operate, plan and develop regeneration initiatives, measure the impact of developments and as an evidence base to attract funding. As a result of this work ‘Town Teams’ have been set up in both towns to take this work forward with the support of the council’s Town Centres Development Officer and CRC.




If you have any questions regarding the survey, please contact Mike King, Action for Market Towns:


  • 07818 068982