Public Art or Art in the
Public Art or 'Art in the Public
Realm' is the original work of a living professional
artist, created for a particular place, usually
commissioned by or working in collaboration with others such as
arts development officers, architects, landscape designers,
planners, developers, community representatives, funding
Public Art artists, can deliver new and
traditional creative arts and crafts ideas, skill
development opportunities and a hands on arts experience
allowing a community to become involved with, influence and
contribute to the design, environment and identity of their
Public Art adds value to the
development of the natural environment and built projects by;
creating a distinct and local identity, enhancing the environment
and creating a sense of place, whilst acting as an attraction
in its own right.
Involving artists and crafts people in the design development
processes, enables the Council’s corporate priorities
to be enhanced. These priorities are underpinned by
the following key objectives in relation to public art:-
- Achieving high standards of design
- Respecting local distinctiveness
- Enhancing diversity
- Involving local people to encourage an appreciation of the
natural and built environment
- Promoting a sense of community pride
The Council's Public Art Strategy has been designed to assist
the Council, developers and the general public to fully understand
the opportunities, and secure innovative projects for the
benefit of residents and visitors.
The Welsh Government who in 2002, developed a 10-year cultural
strategy that contains specific support for public
art. The strategy, 'Creative Future' A Cultural Strategy
for Wales' explains:
"Public art in Wales is underdeveloped
and is one means where many areas of public expenditure can
deliver a cultural return. There's a need for far wider recognition
of the part public art can play in creating more beautiful and
secure public spaces and contributing to the regeneration of
The Arts Council of Wales is currently
reviewing its strategy and how it will be supporting the
development of public art in Wales. They will be bringing
forward a new framework for developing art in the public realm.
For More about the Arts Council of Wales plans for Public
The Council seeks to negotiate a
minimum of one per cent of the costs of all capital developments
for the development of public art.
The opportunity to plan for Public Art as part of
a development is identified in the following
For more information about Public Art:
the Integration of Artworks in the Public Realm, Technical
Appendix, and SPG -
Supplementary Planning Guidance document and Public Art
Public Art -
A Quick Guide:
Identifying the Opportunities
Public art works can be considered for most developments and
areas in the public realm, including:-
- Residential developments
- Town centre and other regeneration schemes
- Development of business retails and science parks
- New schools and other public buildings such as lesisure and
- Transport schemes including new roads, bridges, junctions,
rails and pedestrian, public transport routes & hubs
- Landscaping, parks and other public realm places.
Developing a Public Art Strategy
The Council’s Art Development Officer
can offer help and advise on the formulation of a
strategy and the development and provision of public art in
the scheme area.
Consultation with the general public,
individuals, groups and local organisations, education,
arts and other establishments is a key part
of developing public art in an area. This can take place
in a number of ways
including: presentations, exhibitions,
participatory workshops and other appropriate forms relative to the
development stage of the project.
For more details read the 'Strategy
for the Integration of Art Projects in the Public Realm'.
Commissioning Artists and Arts Consultants
The following provides an outline of the stages important for
achieving a sucessful project.
At all times, the developer, should work with the Council's arts
development officer who can provide valuable assistance
and support for the project. There are also a number of
freelance arts consultants that are, for a negotiated
fee, able to help with the development of public art
The brief to artists should be written carefully and include the
- Insurance requirements
- Technical Issues
- Maintenance Requirements
- Maintenance budget (if relevant) - it needs to be made
clear and agreed at the earliest stage of the project possible who
will be taking responsibility for maintenance of the work and
where possible indicated in the artist's brief.
Collaboration with the full design team is essential at this
stage to ensure common objectives.
An open procurement process should be used to select an
artist. Interview panels should include representatives of
each interested party and the involvement of a local councillor and
or community member as required.
"The object of art is not to reproduce reality, but
to create a reality of the same intensity"