Warning to the elderly over 'cold-callers'
Vale of Glamorgan Council trading standards officers are
warning the elderly to be on their guard against ‘cold-callers’
offering unwanted goods and services.
Officers are concerned some companies are using pressure-selling
techniques to force elderly consumers into buying non-essential
items for their homes such as fire and burglar alarms and lifeline
systems.
Certain companies are telephoning people in their own homes,
sometimes to announce a sales representative will be visiting
within a couple of days to explain more about the products and
services. And Vale trading standards consumer education officer
Kate Palmer said: “Some salespeople use unethical methods such as
preying upon the fears of the elderly and infirm.
“As people get older they naturally might become more concerned
about crime or deterioration in their health, and some traders use
these fears as a way of forcing people to part with large sums of
money for items sometimes worth only a fraction of the cost.
“Claiming that a customer will become ill, not live as long, or
become a victim of crime just because they have not bought their
products are examples of unacceptable sales methods, especially
when dealing with people who might be vulnerable."
Kate added: “People should seek official help from the police,
fire and community safety services in deciding what best suits
their needs.”
A number of ideas, which are suggested to prevent people
becoming a victim of any unscrupulous selling, include:
• never invite ‘cold-callers’ into your home, that is, those who
call unannounced either at the door or by telephone;
• only buy goods or services that you have already decided you
need;
• try to speak to friends, family, your GP or even organisations
such as Age Concern if you are worried about your safety or
health - they could put you in contact with people who can
help;
• speak to your local crime prevention officer who could
recommend ways to keep yourself safe without spending large sums of
cash;
• if you decide to install a security system or a lifeline, then
try to employ companies that are registered - and research
them;
• always try to get at least three quotes for the cost of the
items and the fittings, and
• speak to your local trading standards service if you are
suspicious about any company that has cold-called you.
Anyone requiring more information on these trading standards
matters should call (01446) 709105 or, for more general queries,
contact Consumer Direct on 08454 040506.