Race is on to recycle old Yellow Pages directories and create
new woodland - 06/12/06
Schoolchildren across the Vale of Glamorgan are about to join
in the race to recycle old Yellow Pages directories and help
increase woodland in Wales – one of the least wooded countries in
Europe.
For seven weeks from December 15, thousands of local pupils will
be taking part in the Yellow Woods Challenge – the simple,
educational and fun environmental campaign for schools run by
Yellow Pages, working with the Woodland Trust and The Vale of
Glamorgan Council.
Yellow Pages is offering a share of £600 in cash prizes to
schools that recycle the most old directories per pupil, plus a
bonus prize of £100 for the school that displays outstanding
achievement in the new competition. And for every pound awarded to
schools, Yellow Pages will give a matching pound to the Woodland
Trust – the UK’s leading woodland conservation charity.
Funds raised through the Yellow Woods Challenge will be invested
in the Woodland Trust’s most ambitious children’s tree planting
campaign ever launched – ‘Tree For All’ – which aims to plant 12
million trees by 2009.
Janice Hix, corporate partnerships manager with the Woodland
Trust, said: “We hope children enjoy the competition and get to
know more about native trees and their importance.”
Youngsters will learn about recycling and woodland conservation
through educational materials in the classroom and games on the
internet (www.yellow-woods.co.uk). Kirk, the campaign mascot and
woodland minibeast, features on all activities and helps make
learning fun for children.
Richard Duggleby, head of external relations at Yell, the
publisher of Yellow Pages directories, said: “The Yellow Woods
Challenge is a simple and fun way for schools, pupils and residents
of the Vale of Glamorgan to work together to recycle as many old
Yellow Pages directories as possible and benefit local schools and
the Woodland Trust.”
Sam Harrison, Waste Awareness Officer with The Vale of Glamorgan
Council, said: “The competition is a great way of diverting old
directories away from landfill while educating youngsters about the
wider environment.
“Please support your local school by giving a pupil your old
Yellow Pages directory when the new edition is delivered.
Schoolchildren simply need to bring old Yellow Pages directories to
school for recycling to take part in the competition.”
The competition closes locally at the end of January 2007.
For more information, visit www.yellow-woods.co.uk
For further information on waste minimisation, recycling and
home composting in the Vale of Glamorgan, please contact Visible
Services on 029 2067 3000, e-mail visible@valeofglamorgan.gov.uk or
visit www.valeofglamorgan.gov.uk