Agenda Item No. 4
THE VALE OF GLAMORGAN COUNCIL
ECONOMY AND REGENERATION SCRUTINY COMMITTEE: 8 NOVEMBER 2016
REFERENCE FROM CABINET: 26 SEPTEMBER 2016
C3302 Sense of Place led Regeneration in Barry (RE) (SCRUTINY COMMITTEE - Environment and Regeneration) –
Cabinet was requested to consider the Feedback Report from the Regeneration Forum held on 25 May, 2016 and agree a course of action.
Cabinet had previously considered reports on options for future regeneration partnership working arrangements in Barry following the conclusion of the Welsh Government's Barry Regeneration Area Programme.
The Regeneration Forum was a key element of partnership working arrangements. It served to bring together people from different parts of the Barry community, giving them an opportunity to interact and discuss the issues affecting the fabric of the town and surrounding area. The theme for the 2016 Forum (held on 25th May at the Memo Arts Centre) was “Creating a Sense of Place for Barry”. Sense of Place led regeneration involved engaging with and re-inspiring community and tourism groups about their locality to harness their knowledge in order to provide improved and enriched interpretation of that place, and an increased sense of pride and ownership. Attendance was encouraged from across a broad range of organisations, residents and local interest groups and 100 delegates registered to attend the 2016 Forum.
As part of the Regeneration Forum Angharad Wynne, a leading Sense of Place advisor for Visit Wales, devised and ran a workshop to ascertain current thoughts and attitudes towards Barry, capture issues, highlight possibilities and gauge the appetite for, and priorities for change. Workshop participants were asked to prioritise activity to support redevelopment and regeneration in Barry, based on solutions which had successfully supported regeneration and place making in other towns and cities in the UK. A Feedback Report written by Angharad Wynne was attached at Appendix 1 to the report.
The top three solutions prioritised by the workshop participants were:
- Improve Signage and Sense of Arrival at Gateway Points
- Use Barry's Story to Inform and Inspire a New Brand Proposition for the Town, to Include an Agreed Set of Values, Tone, Imaging and Visual Language
- Engagement Workshops to Refine and Define Barry's Story, Sense of Place and Inspire a Forward Vision for the Town
A core part of Sense of Place led regeneration was working with communities and business groups to help strengthen local identity and branding, and promote the special and particular attributes of the area. With this in mind and in light of the passion and commitment shown by delegates at the 2016 Forum it was proposed to present the report and its findings to the Barry Regeneration Advisory Group in October, in order to support the process of developing Barry's Sense of Place and drive regeneration and place making in the town.
At the meeting, the Cabinet Member for Regeneration and Education tabled comments that had been received from Councillor Ian Johnson which were duly noted.
The Head of Regeneration and Planning commented that the Sense of Place project meeting at the Regeneration Forum held on 25 May, 2016 was very inclusive and provided a broad representation of the population of Barry.
This was a matter for Executive decision
Cabinet, having considered the report and all the issues and implications contained therein
(1) T H A T the Feedback Report from the Regeneration Forum held on 25 May, 2016 as attached at Appendix 1 to the report be noted and published on the Council's website.
(2) T H A T delegated authority be granted to the Head of Regeneration and Planning, in consultation with the Leader and Cabinet Member for Regeneration and Education, to continue to develop and administer the Sense of Place project based on the solutions proposed in the Feedback Report as attached at Appendix 1 to the report including engagement with the community when necessary.
(3) T H A T the report be forwarded to Barry Town Council for information and be presented to the next meeting of the Barry Regeneration Advisory Group.
(4) T H A T the report be referred to Scrutiny Committee Environment and Regeneration for consideration.
Reasons for decisions
(1) To monitor progress and keep interested parties apprised.
(2) To allow the Sense of Place project to progress.
(3) To advise the Barry Regeneration Advisory Group and keep Barry Town Council apprised of progress.
(4) To allow Scrutiny Committee Environment and Regeneration to consider the report and issues therein.
Attached as Appendix – Report to Cabinet – 26 SEPTEMBER 2016