The Vale of Glamorgan Council

Cabinet Meeting: 14 December, 2015

Report of the Leader

Draft Corporate Plan 2016-20

Purpose of the Report

  1. To seek Cabinet endorsement of the draft Corporate Plan 2016-20 as the basis for consultation.


  1. That Cabinet approves the draft plan, timetable and proposals for consultation as outlined in this report.
  2. That the report and appendices be referred to all relevant Scrutiny Committees for their comments.

Reasons for the Recommendations

  1. To ensure the Council has an effective and up to date Corporate Pan which reflects the work being undertaken across the Council to improve the quality of life in the Vale of Glamorgan.
  2. To enable timely and meaningful consultation and scrutiny of the draft Corporate Plan 2016-20.


  1. The current Corporate Plan was approved in 2012.  It sets out a vision for the Council up to 2017 and is structured around eight corporate priorities.  In June 2015 Cabinet agreed that a review of the current plan should be undertaken and agreed a way forward and a timetable for the review (Minute C2822).

Relevant Issues and Options

The Well-being of Future Generations (Wales) Act 2015

  1. In April 2015 Welsh Government passed the Well-being of Future Generations (Wales) Act. The Act places a duty on the Council to carry out sustainable development which means the process of improving the economic, social and cultural well-being of Wales. The Act requires the Council to set and publish well-being objectives by April 2017 that maximise its contribution to achieving the well-being goals which are attached as Appendix A. The Council must also take all reasonable steps to meet them as well as publishing a well-being statement and an Annual Report.
  2. The draft guidance issued by Welsh Government regarding the Act advocates that "Public bodies should not treat the requirement to set well-being objectives under this Act as separate from the objectives that guide and steer the actions and decisions of the organisation. Given that all public bodies captured by the Act have in place arrangements to express their corporate vision and objectives, public bodies will best demonstrate application of the well-being duty through a single integrated corporate approach. This will help avoid sustainable development being treated as an 'add on.'"
  3. As part of the Council's work as an 'early adopter' of the Act, Price Waterhouse Coopers (PWC) and Netherwood Futures have helped facilitate a number of briefing sessions/workshops with Members and senior management. This work has helped develop a better understanding of the legislation and enabled the Council to consider the implications of the Act and the necessary preparatory work. The draft plan provides scope for new ways of working and demonstrates the Council's commitment to sustaining services through innovative approaches to service delivery.

Resources and Reshaping Services

  1. The plan has been drafted in parallel with the Medium Term Financial Plan (MTFP) and during a time of significant and sustained pressure on public finances. The priorities for the next four years have been developed in full recognition of the financial climate and the achievability of the actions associated. There is also a recognition that in light of future budgetary decisions there will be a need to review and potentially amend the plan. Increasingly the Council will need to work with its partners and communities to identify alternative ways of delivering services.

Overview of the draft Plan               

  1. The draft plan begins by setting the scene in terms of key facts and figures about the Vale of Glamorgan as an area, the Council as an organisation and the Council's vision and values. The plan proceeds to demonstrate the factors that have influenced the new plan's creation which include:
  • information regarding what has been achieved through the Corporate Plan 2013-17
  • an overview of local needs e.g. demographic trends
  • available resources and the need to reshape services to meet future challenges
  • details of staff engagement activities
  •  engagement with partners and residents
  • the importance of partnership working
  • the Council's duties under the Act.
  1. The delivery element of the draft plan is framed around four well-being outcomes and there are two well-being objectives to support each outcome.
  2. The final parts of the plan demonstrate the Council's approach to strategic planning and recognition of the need to have robust arrangements in place. This is followed by details of actions linked to the internal workings of the Council which will be instrumental to ensuring we have the foundations in place to promote sustainable development. The plan concludes with details of how the plan will be monitored.
  3. During the consultation period work will continue to identify measures linked to each of the well-being outcomes and to ensure that appropriate performance management arrangements are in place.
  4. The Act's Guidance also states that "Public bodies must publish a statement about their well-being objectives at the same time that they publish their well-being objectives. To avoid duplication, both requirements should be contained in the Corporate Plan (or similar document)". It is proposed that when the plan is approved an Executive Summary in the form of a 'plan on a page' will be drafted. This will be included in the final document and form the Council's Well-being Statement.

Refreshing the vision and values

  1. In developing the plan the need to refresh the Council's vision and values was recognised. It is proposed that the Council's revised vision for the Vale of Glamorgan is - 'Strong communities with a bright future'. This builds on the wording of the current vision but expresses it more concisely to allow it to be more easily incorporated in a range of documents and materials.
  2. Work has also been undertaken to review the values. The proposed values build on the Council's existing set of values and aim to use plainer language to make them easier to understand and apply for Members, staff and customers.
  3. The proposed values are:
  • Ambitious - Forward thinking, embracing new ways of working and investing in our future.
  • Open - Open to different ideas and being accountable for the decisions we take.
  • Together - Working together as a team that engages with our customers and partners, respects diversity and is committed to quality services.
  • Proud - Proud of the Vale of Glamorgan: proud to serve our communities and to be part of the Vale of Glamorgan Council.
  1. Work will be undertaken to ensure the new values are reflected in the Personal Development Review process and through corporate induction and Member development. This will ensure that everyone understands the values and how they translate in to their roles and responsibilities to colleagues and customers.

Well-being outcomes and objectives

  1. The draft plan (Appendix B) has been developed with due regard to the Well-being of Future Generations Act. In September 2015 a wide range of officers were involved in a series of workshops to identify the actions that would be needed to deliver the draft objectives and outcomes. Following these workshops proposed outcomes and objectives have been revised and actions refined. A large number of officers have participated in the development of the plan through workshops and senior manager briefings and this has also provided an opportunity to raise awareness about the Well-being of Future Generations Act across the Council.
  2. The table below details the draft well-being outcomes and objectives. Appendix C shows how each of our proposed objectives links to a number of the well-being goals for Wales. The plan has been drafted to ensure the Council's contribution to the well-being goals is demonstrated and has taken account of a range of performance and engagement information to ensure it reflects what customers and partners are telling us and makes best use of resources. A Director has been identified as the "outcome lead" for each of the four draft outcomes. These officers will have responsibility for ensuring that services across the Council are delivering the outcome and that Members and Corporate Management Team are kept informed of progress.

Well-being Outcomes

Well-being Objectives

An Inclusive and Safe Vale (Director of Environment and Housing)

Reducing poverty and social exclusion

Providing decent homes and safe communities

An Environmentally Responsible and Prosperous Vale (Managing Director)

Promoting regeneration, economic growth and employment

Promoting sustainable development and protecting our environment

An Aspirational and Culturally Vibrant Vale (Director of Learning and Skills)

Raising overall standards of achievement

Valuing culture and diversity

An Active and Healthy Vale (Director of Social Services)

Encouraging and promoting active and healthy lifestyles

Safeguarding those who are vulnerable and promoting independent living

Integrated Planning

  1. To ensure the Council is able to deliver the Corporate Plan and promote sustainable development it is important to review a range of policies, plans and procedures managed by the organisation's corporate departments. The Managing Director will take overall responsibility for ensuring that there is an integrated approach to corporate planning and for reporting progress to Members. The draft plan includes a number of actions around the following key strategic areas and improvements in these areas will be fundamental to ensuring that the Council promotes sustainable development in delivering the Corporate Plan.
  • Corporate planning
  • Performance management
  • Procurement
  • Risk management
  • Asset management
  • Financial planning
  • Workforce planning


  1. The plan has been developed in tandem with the MTFP and it is proposed that a joint consultation is undertaken on the budget and the draft Corporate Plan. This will enable stakeholders to comment on the Council's proposed priorities with a better understanding of the available funding. The consultation will include an on-line questionnaire, circulation of the draft Corporate Plan to a range of stakeholders including the Local Service Board, Vale 50+ Strategy Forum, Town and Community Councils, Youth Cabinet and all five Scrutiny Committees.
  2. To ensure the consultation is fully accessible to all Vale residents hard copies will be available on request and respondents will be able to submit their views online, in writing and by telephone. There will also be a number of face-to-face engagement sessions with community groups that represent residents with protected characteristics, as defined under the Equality Act (2010).


  1. The timetable below details key dates for consulting on the draft plan, approving and publishing the plan.




14th December 2015


December 2015 - February 2016

Five Scrutiny Committees (Draft Plan)

4th - 12th January 2016

Amendments to Plan post consultation

January/February 2016

Corporate Resources Scrutiny (Amended Plan)

9th February 2016


22nd February 2016


2nd March 2016


March 2016


April 2016

Resource Implications (Financial and Employment)

  1. It is essential that the Corporate Plan is sustainable in financial terms and that the corporate planning process matches the financial planning process though the medium term financial plan and annual budgets. All actions included in the plan will need to have resources already committed to their achievement or the likely prospect of such resources being made available in the plan period to achieve the council's corporate priorities. Future reviews of the plan will need to take account of available resources.

Sustainability and Climate Change Implications

  1. The Corporate Plan emphasises the Council's commitment to promoting sustainable development and our understanding of our duties under the Well-being of Future Generations (Wales) Act. The many different aspects of sustainability (environment, economy, culture and social) are covered within the plan as well as how the Council will maximise its contribution to the well-being goals.
  2. The implications of climate change are also reflected in the plan, for example, through objectives relating to flood management, shoreline management and carbon management.

Legal Implications (to Include Human Rights Implications)

  1. The drafting of the Corporate Plan has been undertaken with reference to the new duties placed on the Council under the Well-being of Future Generations (Wales) Act.

Crime and Disorder Implications

  1. Activities to improve community safety are included in the draft plan and one of the well-being outcomes is 'An Inclusive and Safe Vale' with a supporting objective 'providing decent homes and safe communities'.

Equal Opportunities Implications (to include Welsh Language issues)

  1. The Corporate Plan will be published bi-lingually and has due regard to the Council's Strategic Equality Plan. An Equalities Impact scoping exercise has been undertaken and a full impact assessment is now underway. The scoping document can be found at Appendix D.
  2. 'An Inclusive and Safe Vale' is one of the well-being outcomes in the plan with a supporting objective 'reducing poverty and social exclusion'. There is also a well-being outcome 'An Aspirational and culturally vibrant Vale' with a supporting action 'valuing culture and diversity'.

Corporate/Service Objectives

  1. The Corporate Plan sets out the Council's corporate objectives and will need to be consistent with the Council's Improvement Objectives. Service Plans will need to reflect the new Corporate Plan

Policy Framework and Budget

  1. The Corporate Plan will need to be approved by Council.

Consultation (including Ward Member Consultation)

  1. Consultation on the draft Corporate Plan 2016-20 will be undertaken in tandem with the budget consultation.
  2. The Corporate Plan is relevant to all wards, individual member consultation is therefore not appropriate. Consultation will be undertaken with Members, stakeholders and the public and all scrutiny committees will be consulted as described in this report

Relevant Scrutiny Committee

  1. It is proposed that the draft plan will be considered by all scrutiny committees in January as part of the consultation process. Following the consultation the revised plan will be considered by Scrutiny Committee (Corporate Resources) in February prior to Cabinet approval.

Background Papers

Well-being of Future Generations (Wales) Act 2015

Shared Purpose: Shared Future - (Draft) Statutory Guidance for the Well-being of Future Generations Act (parts 1-4)

Contact Officer

Huw Isaac - Head of Performance and Development

Officers Consulted

Corporate Management Team

Responsible Officer:

Rob Thomas - Managing Director