Attractive Vale

We would like to hear your ideas about piloting new tourism initiatives, or projects that develop the local identity.


Your ideas may help to make use of local heritage assets, increase activity in the extensive natural environment and coastline in the rural Vale, explore new ways of encouraging use of local resources such as food and drink or arts and crafts, or something else!


Please get in touch to discuss your ideas!


Here are some of the projects we are supporting under this theme:


Vale Adventure Activities Network 

This network has been established following the recommendations in the Coastal Activities Feasibility Study.


Commissioned by Creative Rural Communities, the network is currently hosted by Paul Donovan from Escape Routes with the support of Atlantic Experience. The first of the meetings was held virtually in October 2020, and the group continues to grow and meet online (and in person when rules allow) on a bi-monthly basis.


Feasibility Study


Film Tourism 

This Autumn we are looking to bring together communities and businesses across the Vale to celebrate film with the launch of a brand new film festival titled  “The Hidden Here”.


This festival will celebrate all things related to film in a range of locations across the Vale offering a palette of activities that are not just limited to screenings. We are looking to hold immersive and creative events in a variety of settings and we are also launching a film short competition in early July as part of the planned programme of events.


The festival will run from 26 September to the 6 October 2019.


Grant funding applications welcomed from individuals, community groups or businesses who are looking to host an event as part of the “Hidden Here”.


Film Tourism


Cycling in the Vale

This project has researched what type of cyclists we attract and what our cycling offer is. We have found out that we have a strong offer for road cyclists but that our off road and family offer is not very strong. The project is seeking to develop the offer for road cyclists, marketing the Vale as a place to come and explore, whilst perhaps stopping off for lunch along the way. Opportunities to develop the off road cycling offer have also been explored.

log cross section by joel-jasmin

The Twt Beech

The local community are exploring ways to describe and explore the afterlife of one very special tree, a large beech located in Twt Park that is estimated to have been planted in 1770. The project will document and celebrate wood crafts and skills through festivals, workshops and exhibitions. 


The Twt Beech


Year of Legends and Sea

Offering inspiring workshops and networking events relating to Visit Wales’ Year of Legends and Sea. These sessions were aimed at anyone involved in the tourism economy from businesses to community groups and ambassadors, or has an interest in developing new events or activities. 

Vale School Trips Logo

Vale School Trips

This project aims to work with a number of attractions and organisations to map, research, develop and pilot new Youth Tourism and School Visits packages in the rural Vale of Glamorgan. A new website portal for school trips has been developed along with a number of resources.


School Trips

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Digital TIPs (Tourism Information Points)

We recognise that people still value printed information, especially maps, walking routes and guides, we also recognise that print is expensive... this pilot will test peoples attitudes to paying or donating for printed resources, and test methods of collecting the income so that it goes back to the right source ready for the next print-run. 

heritage coast 7

Glamorgan Heritage Coast Commercial Feasibility Study

This study explores the commercial opportunities along the Glamorgan Heritage Coast, and focusses in particular on three main areas, namely: Events at Dunraven Bay, Developments at the Heritage Coast Centre and the Pen y Bont Lifeguards Centre provision at Ogmore-by-Sea.


Heritage Coast Feasibility Study

St illtud

St Illtud

Exploring ways in which others celebrate St Illtud, sharing best practice, developing links and partnerships and putting Llantwit Major on a wider stage of interest.


View the project report