Attractive Vale

We would like to hear your ideas about piloting new tourism initiatives, or projects that develop the local identity.


Your ideas may aim to make use of local heritage assets, increase activity in the extensive natural environment and coastline in the rural Vale, explore new ways of encouraging use of local resources such as food and drink or arts and crafts, or something else!


Please get in touch to discuss your ideas!


Here are some of the projects we are supporting under this theme:

Crafts Network

Crafts Network

Craft professionals and enthusiasts across the Vale share a desire to develop their crafts, increase their opportunities to exhibit, sell, teach and work, and may benefit from having a Craft Network to explore these opportunities and connect with like-minded people. A short series of Crafts Network meetings will take place to determine the need. 


The next meeting will take place on Tuesday 13th November 2018, 6-8pm at Old Hall, Cowbridge.

Notes from meeting November 2017


Notes from meeting February 2018


Notes from meeting June 2018


Notes from meeting September 2018



PAWs in the Vale

The project sought to explore the pros and cons of developing dog friendly destinations.  For further information about the dog friendly offer in the Vale visit:


Visitor Website  Traders Website


An evaluation was undertaken to gain feedback from participating businesses and the public on their views on dogs in public places.  For further information refer to:


Paws in the Vale Evaluation Overview


Paws in the Vale Evaluation Full Report 


Year of Legends and Sea

Offering inspiring workshops and networking events relating to Visit Wales’ Year of Legends and Sea. These sessions were aimed at anyone involved in the tourism economy from businesses to community groups and ambassadors, or has an interest in developing new events or activities. 

Event Pop Up

Event Pop Ups

During the Autumn of 2016 we supported a number of event organisers to trial new pop up events at Dunraven bay on the Glamorgan Heritage Coast. The project supported the event organisers to navigate an untried and testing rural location for hosting events. A toolkit for future event organisers, and an evaluation report is now available. 


Dunraven Pop Up Events Evaluation Report 

Pop Up Event Toolkit 


Marketing Your Event Toolkit

Vale School Trips Logo

Vale School Trips

This project aims to work with a number of attractions and organisations to map, research, develop and pilot new Youth Tourism and School Visits packages in the rural Vale of Glamorgan. A new website portal for school trips has been developed along with a number of resources. You can learn more about these in the presentations below, and visit the website.


Vale School Trips - Marketing


Vale School Trips - Brand and Resources 

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Digital TIPs (Tourism Information Points)

We recognise that people still value printed information, especially maps, walking routes and guides, we also recognise that print is expensive... this pilot will test peoples attitudes to paying or donating for printed resources, and test methods of collecting the income so that it goes back to the right source ready for the next print-run. 

heritage coast 7

Glamorgan Heritage Coast Commercial Feasibility Study

This study explores the commercial opportunities along the Glamorgan Heritage Coast, and focusses in particular on three main areas, namely: Events at Dunraven Bay, Developments at the Heritage Coast Centre and the Pen y Bont Lifeguards Centre provision at Ogmore-by-Sea.


Heritage Coast Feasibility Study

St illtud

Celebrating St Illtud

Exploring ways in which others celebrate St Illtud, sharing best practice, developing links and partnerships and putting Llantwit Major on a wider stage of interest.